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Our Story & Mission

Meet Our Orthotic Specialist, Dr. George Lane

Dr. George Lane, Founder, Superior Foot Supports

Our founder, Dr. George Lane, is a podiatrist with over 20 years of clinical experience. Dr. Lane founded Superior Foot Supports in 2018 with the mission of providing the best custom orthotics with the best customer service to the Richmond Virginia area. 

As a runner in high school, Dr. Lane suffered numerous injuries due to all his distance running on the hard roads. After getting custom orthotics himself, he noticed that he could run much more mileage without getting injured.

Years later, as a young podiatrist, he began to realize that what was causing pain for so many people wasn't necessarily imperfect foot alignment, but also the unnaturally hard, flat surfaces that our feet are subjected to every day for hours on end. What he learned, over time, was that these hard surfaces were damaging to the feet, causing worsening of alignment and posture of the feet and the body, along with painful symptoms. 


Dr. Lane determined that the most effective way of combating this problem was by protecting the feet with good footwear and support. Over the years, he evaluated many types of orthotics, both with his patients and himself, to determine which ones are the most effective. In 2012, he discovered Sole Supports lab and the innovative product they created, trying them first on himself, and found that they were by far the most comfortable, supportive, and corrective orthotics made. His patients' results were equally remarkable. Dr. Lane has been using them, both for himself & with his patients, ever since.


Dr. Lane's aim is to help others by educating them on the importance of proper footwear & support to prevent injuries, relieve pain, and prevent the need for additional unnecessary treatments or surgeries.  In this effort, we strive to provide the very best custom foot orthotics to our customers.

Dr. George Lane, Founder of Superior Foot Supports, Running

Academic, Professional, & Personal Achievements

Dr. Lane graduated from Virginia Tech in 1989 with a Bachelor of Science degree in Building Construction. After two years in that industry, he decided his calling was to be a podiatrist, and attended Temple University School of Podiatric Medicine, graduating Class Valedictorian in 1997. From there, he went on to complete internship at Georgetown University Hospital and three-year surgical residency at Georgetown University and Fairfax Hospitals.


Dr. Lane practiced podiatry in Northern Virginia for 15 years, becoming only the fifth doctor in Virginia to earn Fellowship status with the American Academy of Podiatric Sports Medicine. He also was awarded Washingtonian Magazine's "Top Experts in Sports Medicine" honors in 2010. Dr. Lane has practiced in the Richmond, VA area since 2015 and been a regular columnist since 2016 for Miles & Minutes, the Richmond Road Runners Club's official newsletter, providing insightful articles on running footwear and injuries. In addition to extensive lecturing, Dr. Lane's work has been published and sited in multiple scientific journals and textbooks on foot and ankle surgery, medicine, and sports medicine.


Dr. Lane has been an avid competitive runner since his childhood, earnining a nomination by The New York Road Runners Club for Male Junior Runner of the Year in 1980. He ran track and cross-country in college for Virginia Tech, and continued competitive running as a masters runner, winning age-group and even overall awards. Dr. Lane has completed three marathons, including the Boston Marathon in 2002.


Dr. Lane resides in Midlothian, Virginia, with his wife and two daughters, where he enjoys cooking, walking along the beautiful trails, Kayaking on the lake, and running for health and fitness.​

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