Our Story & Mission
Our founder, orthotic and footwear specialist Dr. George Lane, is a podiatrist with over 20 years of clinical experience. Dr. Lane left practice to start a new business with the primary focus of providing the best custom orthotics with the best customer service to the Central Virginia area.
His areas of expertise are custom orthotics, footwear evaluation and fitting, human biomechanics, and running injuries.
As a runner in high school, Dr. Lane suffered numerous injuries due to all his distance running on the hard roads. After getting custom orthotics himself, he noticed that he could run much more mileage without getting injured.
Years later, as a young podiatrist, he began to realize that what was causing pain for so many people wasn't necessarily imperfect foot alignment, but also the unnaturally hard, flat surfaces that our feet are subjected to every day for hours on end. What he learned, over time, was that these hard surfaces were damaging to the feet, causing worsening of alignment and posture of the feet and the body, along with painful symptoms.
Dr. Lane determined that the most effective way of combating this problem was by protecting the feet with good footwear and support. Over the years, he evaluated many types of orthotics, both with his patients and himself, to determine which ones are the most effective. In 2012, he discovered Sole Supports lab and the innovative product they created, trying them first on himself, and found that they were by far the most comfortable, supportive, and corrective orthotics made. His patients' results were equally remarkable. Dr. Lane has been using them, both for himself & with his patients, ever since.
Dr. Lane's mission is to help others by educating them on the importance of proper footwear & support to prevent injuries & relieve pain, often preventing the need for additional unnecessary treatments or surgeries. In this effort, we strive to provide the very best custom foot orthotics to our customers.
Academic, Professional, & Personal Achievements
Dr. Lane graduated from Virginia Tech in 1989 with a Bachelor of Science degree in Building Construction. After two years in that industry, he decided his calling was to be a podiatrist, and attended Temple University School of Podiatric Medicine, graduating Class Valedictorian in 1997. From there, he went on to complete a three-year surgical residency at Inova Fairfax and Georgetown University Hospitals. He went on to practice podiatry in Northern Virginia for 15 years, earning Washingtonian Magazine's "Top Experts in Sports Medicine" honors in 2010. Dr. Lane has been a regular columnist since 2016 for Miles & Minutes, the Richmond Road Runners Club's official newsletter, providing articles on running footwear and running injuries.
Dr. Lane has been an avid competitive runner since his childhood growing up in Ridgewood, New Jersey, earninig a nomination by The New York Road Runners Club for Male Junior Runner of the Year in 1980. He ran track and cross-country at Ridgewood High School and in college for Virginia Tech, and continued competitive running as a masters runner, winning age-group and even overall awards. Dr. Lane has completed three marathons, including the Boston Marathon in 2002.
Dr. Lane resides in Woodlake, Virginia, with his wife and two daughters, where he enjoys cooking, walking along the beautiful trails, Kayaking on the lake, and running for leisure and fitness.