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Custom Orthotic Arch Supports & Insoles,  Foot Comfort & Support - Richmond, VA

Our custom insole orthotics relieve & prevent foot, ankle, knee, leg, hip & back pain.

Board certified podiatrist, Dr. George Lane, personally provides all services with


Serving the Greater Richmond, VA area.

Compare us to other orthotic, arch support & insole companies. We're the clear choice!

Is pain affecting your everyday activities?

Our service is not complete until YOUR comfort expectations have been met!

What Sets Our Service Apart From The Rest?

Expertise:  Dr. George Lane has over 20 years of experience as a board certified podiatrist helping people get better with orthotics, often avoiding unnecessary treatments or surgeries. Dr. Lane is an expert in diagnosis and treatment of all foot and ankle related disorders with orthotic management. Dr. Lane personally will perform your initial evaluation, foot impressions, orthotic dispensing, footwear selection assistance, & orthotic adjustments.

Quality: we use Sole Supports orthotic lab, the most precisely calibrated, truly custom orthotics manufacturer in the industry, made to the exact shape of your feet in their optimal alignment. Our orthotics are slim, lightweight, waterproof, odor resistant, & keep working for many years.

Convenience: Dr. Lane can see you within 2 days at Richmond area's award-winning footwear stores: Saxon shoestore and Lucky Road Run Shop or at one of Achilles Foot & Ankle Center's offices to perform your evaluation and take foot impressions, dispense your orthotics 7 days later, and do any followup adjustments if needed. A doctor referral isn't necessary.

Are you suffering with heel pain or plantar fasciitis? Learn how our orthotics can provide powerful help to heal your condition and resolve your pain!
We proudly collaborate with these outstanding companies.

Our Simple Two-Step Fitting Process

All performed by board certified podiatrist, Dr. George Lane

Step One: Initial Evaluation & Creation of Foot Impressions (30-45min.)

Dr. Lane will: 

  • Talk with you to fully understand the background of your condition, symptoms, past treatment, and activity goals.

  • Perform a detailed biomechanical  exam and footwear evaluation

  • Take a precise molding of your feet in their optimal biomechanical alignment

  • Combine biomechanical exam data with foot impressions for production of maximally effective orthotics 

Step Two: (usually about 1 week later): Orthotic Dispensing & Footwear Recommendations (20-30min.)

Dr. Lane will: 

  • Review orthotic break-in and care instructions

  • Evaluate your new orthotics to confirm proper fit to and function for your feet

  • Dispense your new orthotics with confirmation of proper fit in footwear

  • Provide footwear education, recommendations and selection assistance for proper footwear


Dr. Lane's goal is to assure that your custom orthotics are as comfortable and supportive as possible. He will adjust or remake them free of charge if you're not finding them completely comfortable at any time within the first 6 months. There is a one-year materials warranty. 


 See what sets our orthotics apart from other orthotic companies

 The Superior Foot Supports Advantage     


Our orthotics

"Properly made custom orthotics provide the best support possible to resolve and prevent symptoms, and prevent progression of damage from many conditions of the feet, ankles, knees, legs, hips and back that are related to imbalances in foot alignment or need for more foot support."

                Dr. George Lane


                Owner, Superior Foot Supports

"I went through two years of battling every running injury in the book: foot aches, ankle problems, knee pain, hamstring issues, and hip soreness.  I was told by various doctors the only answer was taking months off of running to let my body heal. I finally saw Dr. Lane, who assured me I would be back running in no time.  At the time, this was hard to believe. He explained I was unbalanced which caused unnecessary stress on my body. Dr. Lane fit me for orthotics to correct my alignment.  I wore in the orthotics (just as he recommended) and have remained pain free to this day.  I am so thankful to have seen Dr. Lane.


When most doctors tell you "if it hurts you, stop running."  Dr. Lane will get to the root of the problem, so you can run injury free.  As a runner himself, Dr. Lane understands the needs of runners and his main goal is to get you back and running ASAP!"

Keira D'Amato - 15th place finisher, 2020 Olympic Trials Marathon

Volunteer Staff, Marathon Training Team:

Dr. Lane recognized as a Top Expert in Sports Medicine

Read one of Dr. Lane's many articles as a regular news columnist for the Richmond Road Runners Club

Cover of Washingtonian Magazine featuring Dr. George Lane as a Top Expert in Sports Medicine